Every channel a furniture buyer touches — run by one team.
Meta, Google, and programmatic — planned together, launched together, measured together. Full-funnel coverage, in-house creative, and a calendar built around your promo cadence.
This is how we layer marketing across the funnel — and why single-channel agencies leave money on the table.
Rows are stages of the customer journey. Columns are the channels we operate. Every filled cell is something we're actively running for our home furnishings clients.
| Stage / Channel | Social Paid | Social Organic | Google Search | Performance Max | Remarketing | Programmatic | CTV / OTT |
|---|---|---|---|---|---|---|---|
| Awareness | |||||||
| Consideration | |||||||
| Conversion | |||||||
| Retention |
Coverage shown is typical for an active retainer. Final mix is built around your goals, geography, and inventory.
The channels — and what each one actually does for a furniture store.
Each channel does a specific job. We run them together so nothing competes with itself and no stage of the funnel goes uncovered.
Meta Ads — Facebook & Instagram
Where she first sees the room she wants — and where we bring her back after she leaves your site. Catalog-driven creative, tuned to your promo calendar.
- Paid social + organic content, produced in-house
- Dynamic product ads from your catalog
- Lookalikes off buyer + high-intent site visitors
- Retargeting sequenced by funnel stage, not one blast
- Holiday and sale-event creative built ahead of the calendar
Google Ads — Search, Shopping, PMax & YouTube
When she Googles “cozy sectional near me,” you own the screen — Shopping tile, search ad, and Maps pin. Feed hygiene and asset groups tuned for furniture.
- Branded and non-brand Search with negative-keyword hygiene
- Shopping feed management with furniture-specific attributes
- Performance Max with asset groups by category and promo
- Local campaigns + Google Business optimization for foot traffic
- YouTube prospecting and remarketing for room-set brand video
Programmatic & CTV / OTT
Reach at the price only programmatic gets you, plus big-screen brand moments on connected TV — geo-fenced to your trade area, tied to your sale events.
- Programmatic display across premium home & lifestyle inventory
- CTV / OTT for tentpole events (Memorial Day, Labor Day, Black Friday)
- Dynamic retargeting with product-level creative
- Geo-fencing around your showroom trade area and competitor locations
- Store-visit attribution tied back to media exposure
TikTok
Lower CPMs, a younger buyer, and a format your competitors mostly haven't figured out. We produce native, sound-on creative — not repurposed Reels.
- Native short-form creative built for the platform
- Trend-aware, sound-on shooting (in-house, not templated)
- Spark Ads amplifying your best organic hits
- Prospecting for younger first-home buyers
From audit to always-on — the same three steps for every client.
We tear down your current mix, creative, feed, tracking, and attribution. You get an honest read on what's working and what's leaking before we spend a dollar.
Channel-by-channel plan built around your furniture calendar — Memorial Day, Labor Day, Black Friday, warehouse sales, financing pushes. Every dollar has a job.
Creative in-house, campaigns live, weekly optimization, monthly plain-English summary, and a live dashboard so you're never wondering where your money went.
Questions we hear from furniture and mattress store owners.
No. We start with the mix that fits your budget, geography, and goals. Most retainers layer in channels as we prove ROI — you don't pay for a channel we can't justify.
Phone a friend.
Drop your info. We'll do the rest. Real humans — not robots with calendar links.
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All in-house.
Zero outsourcing.
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